Reflex Stock Launches Professional Picture Research
By John Wayne
Copyright: Reflexstock/Stock Connection/Gunnar Kullenberg
The right image is out there, if you know where to look for it.
Reflex Stock®, one of the world’s leading independent stock photography distributors has launched Professional Picture Research www.pictureresearching.net, a new division dedicated to finding the right images for the advertising, editorial and corporate markets.
Acknowledging that the creative process can be a slow and frustrating one, the new Professional Picture Research service will overcome this quickly and efficiently, finding images, photographs and motion that will fulfil the brief while at the same time ensuring the content is fit for purpose and licensable.
Dwyer O’Neill, Chief Executive of Reflex Stock®, explains: “We know the internet is flooded with millions of images. High volume, low cost commercial stock websites dominate search engines making it difficult for time-pressed creatives to find new, original and beautifully crafted images.
“However, finding the right content is only half of the story, we’re also rights consultants. As professional picture researchers we know the market value for Rights Managed, Rights Ready and Royalty Free photography for all types of usage. We can complete the process by negotiating on image rights and cost to secure the best price for the job.”
While Picture Researching draws from a wide selection of sources including museums, art galleries, individual photographers and collectors, commercial picture libraries and agency’s, Government departments and corporate press offices, if the perfect shot cannot be found, then they can also commission images from some of the world’s leading commercial photographers to create the image that is required.
Joanne Tunwell, Head of Research, of the new division has nearly ten years experience in sourcing relevant images on behalf of clients. She adds: “While we have immediate access to over 12 million royalty free and rights managed images that have been sourced for their quality, originality and diversity our philosophy is to go the extra mile and to search beyond our website to fulfil the brief.”
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