Reflex Stock launches US operation
By John Wayne
Michelle Salmieri Reflex Stock account manager outside New York office
Reflex Stock (TM), the award-winning Northern Ireland based stock photography company, has opened a new office in New York City to drive growth of its business in North America. The expansion has been made possible with the support of Invest Northern Ireland.
The office, situated in New York City’s financial heartland of Wall Street, will be the first Reflex Stock has opened in the US. The move adds to the company’s existing operations in Northern Ireland and Great Britain and brings the total headcount of the business to twelve.
Reflex Stock provides its customers in the creative, editorial and corporate sectors with access to a unique collection of over 12 million royalty free and rights managed images that have been sourced for their quality, originality and diversity.
Dwyer O’Neill, Chief Executive of Reflex Stock, said:
“This is an exciting time for Reflex Stock. Over the last year, we have been very successful in providing images to clientele in the US from our base in Moy. The opening of our US base is about focusing on and accelerating the growth of our business in North America. The opening of our Wall Street Plaza office demonstrates our commitment to the market and will help us to develop sustainable relationships with key images buyers.”
The stock photography market was recently estimated to be worth $203 billion globally and as North America is the single largest consumer of stock images in the world it is important that we put ourselves in the position to compete there successfully and to exploit its revenue potential.
Creative companies are always on the lookout for fresh creative content. We are confident that our unique collections offer a creative edge and by providing them with additional services such as professional picture research and image consultancy we can successfully compete and grow in this market.
Oonagh Hinds of Invest NI, said: “Working with Invest NI, this local company has established an office in North America, which has already helped to develop sales potential and a competitive advantage over European counterparts who do not have offices in the US. Reflex Stock is a highly entrepreneurial company and through this project, it will continue to increase its business in lucrative foreign markets.”
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